E-Learning System Sri Lanka

e-learning system

A Flexible Plan For Tutors/Students

E-learning in Sri Lanka; what is it? How and when did it come to Sri Lanka? Here’s the story.

In a time when more and more students prefer studying with the latest technology and in their homes, we believed that we could do something about it. On the other hand, So many organizations encourage employees to learn something new, but employees don’t have time for it.

Our expert team then began working on a solution for these requirements; well, we worked hard for it. Months of effort and gathering of expert knowledge and putting everything in one place resulted in success. Our team invented a highly-potential product, which is the much-needed upgrade in the country’s education sector. We proudly now present our E-learning System Sri Lanka, the most advanced and full-featured digital education system invented in the country.

Everybody can benefit from it, local and international tutors. Are you someone with exceptional teaching skills living abroad? Purchase our product and teach the local audience in Sri Lanka from anywhere in the world. Our digital education system is a world-class product, making it the perfect choice for even international tutors to teach their students.


Image Source: https://www.slideshare.net/NewToHR/what-is-elearning-27565186

Why Is E-Learning Essential For Sri Lanka Now?:

The country’s education system undoubtedly requires a sound upgrade now. We are way much behind than many other countries in terms of using technology in education. Even developed countries like the UK have already obsoleted traditional or old days’ teaching methods, expecting better outcomes.

The University of Cambridge is a world-leading education provider, and they also now focus more on providing online courses through e-learning. Here’s what they say about their robust system, “The Cambridge Learning Management System (CLMS) is a robust platform that holds course content, materials, and administration in one user-friendly online system. It allows teachers to easily manage classes and track their students’ progress, highlighting areas of strength and weakness for ongoing performance improvement.” Source: https://www.cambridgelms.org/main/p/splash

We have developed a similar and full-featured digital education system for Sri Lanka.

E-Learning System Sri Lanka or Digital Education is the turning point of online courses and distance learning, which is more flexible and result-generating. Students can study by flexible and distance learning, and tutors can teach via electronic resources.

Everything happens digitally, using the Internet, mobile devices, laptops, and computers. You can deliver knowledge and skills to a large number of students, where students learn at their homes under parents’ guidance. E-Learning or Distance Learning is much more productive, timesaving, result-generating, and convenient for all the parties.

Look how E-learning is taking over the Europe Market: 


Coming out of the traditional teaching frame and being highlighted as a tutor who is up-to-date and more flexible is essential now. Students can learn a broad range of subjects without wasting time and money on traveling. E-learning in Sri Lanka is the way of moving forward with the world’s updated trend as one nation.

There’s no doubt about it; we need this urgent and necessary upgrade. Our digital education system revolutionizes teaching/learning and the whole country, making it a hub of educated/skilled youth and workforce.

Below is a robust example of the practicality of online courses and distance learning. The UK’s healthcare sector is one of the most developed divisions in the world. Their e-learning has transformed healthcare into something better and productive. It also busts this myth, “e-learning isn’t suitable for engineering and other difficult subjects/divisions.”


Image Source: https://www.hee.nhs.uk/sites/default/files/documents/e-LfH%20Infographic.pdf

The Benefits Of E-Learning System & Online Courses: The whole world leans towards this method, suggesting its effectiveness. What are the benefits of digital education in Sri Lanka?

1) Improving Teaching:

Online courses and distance learning take the hassle out of the usual classroom administration. The tutor can spend more time teaching, which results in augmented learning outcomes for students. The digital teaching process is much more effective in terms of planning lessons or courses

Our e-learning system in Sri Lanka and online course platform reduce administration and improve course organization. A range of reporting tools and automatic making included for convenient and quick tracking of students’ progress. The tutor remains with more time than ever to concentrate on their passion, teaching.

Below are some exclusive features of e-learning and online courses: Image Source https://elearninginfographics.com/features-of-a-winning-elearning-course-infographic/


The entire teaching process happens online and by the touch of a finger; no need to print endless teaching materials. You can send quality education videos and other digital files you created to every student within only a few seconds.

We highly recommend our product for all institutions and online courses providers in Sri Lanka. You get the total control of tutors and students for managing online courses efficiently and rightly.

The Admin Module:

The admin module is highly beneficial for institutions or colleges that provide online courses or e-learning through a team of teachers. The admin module gives total control to the institution for monitoring tutors and students. The module comes with the following features:

Teacher View for monitoring teachers:

  • View Profiles Of Teachers: The admin can view teachers’ profiles, based on the status of those profiles.
  • Payment Accepting: The admin can view sort payment details through the system.
  • Monitoring Classroom Details: The admin can monitor teachers’ login details and monitor lecturing details through the system.

Student View for monitoring students:

  • Student profile view: The admin can view students’ detail through profiles and also can sort according to course-wise.

  • Payment Details: The admin can monitor students’ payment completions and due dates through the system.

  • Course Completion Details: The admin can view students’ course details, including completion of each online course through the system.

2) Improved Learning:

The youth seems to prefer education that takes place via advanced technology; their preference 100% matches with the world’s trends. Students require a comprehensive and consistent teaching method today. Even if the whole country is at rest, in case of an emergency or other uncontrolled situation, what if students can continue learning safety at their homes? Yes, this is what exactly our E-learning System Sri Lanka does. Learn at your own place, study anywhere, and value for money are the top benefits of online courses and digital education for students.

  We make it happen with the advanced Student Module:

  • MCQ Practice And Score Details:  Students can practice various subjects through MCQ questions and can check the score details.
  • Video Learning Model: Students can access subject-related Videos as well as E-learning modules to practice and get a better understanding of the methods.
  • File View Details: Students can access educational videos/files shared by teachers and practice through the system.
  • View Messaging Center: Communicate with the teacher via sending messages by using the messaging center.
  • Search Courses: A variety of online courses available; the student can search for available courses by using the Search Bar and Apply.

  • Logout: Simply clicking the Logout Button.

The below diagram summarizes it all: Source: Table 1 Benefits of successful e-learning implementation

Image source https://www.researchgate.net/figure/Benefits-of-successful-e-learning-implementation_tbl1_266165026


3) Flexibility For All The Parties:  Teachers, parents, and students; everybody lives busy lifestyles now. E-learning solutions in Sri Lanka are the most flexible teaching and learning solution for you. Even full-time employees and parents can complete a diploma more conveniently with this digital method. No need to compromise your interests and other commitments; you can schedule to teach/study at your own place and phase.

Traditional teaching/learning methods is a burden for busy individuals. “You have to attend the class exactly at 4 pm,” this is the old days’ practice. What if the student or full-time employee can’t attend the class at 4 pm? Distance learning or e-learning is much more practical for such learners. Study whenever you can by referring to the learning sources many times wherever.

While age is not a barrier to study, but many people in their 30s, 40s, or 50s don’t prefer taking lessons with the youth in the same classroom. Here’s the solution. No matter your age, how busy you are, and your knowledge level, you can learn any subject from the beginning to the end through more resilient e-learning.

  • Rich and interactive teaching/course materials make learning easier and more interesting.
  • Digital education comes with the fabulous feature: personalized online support from teachers to students.
  • 24/7 availability of teaching/learning materials for all the parties. Even the parents of students can monitor the progress of their children efficiently.
  • Students don’t have to wait for a particular time to access learning materials.
  • Studying at your home saves time and money. Parents also don’t have to worry about the safety of their children.

4) Stress-Free & Hassle-Free Education: Miles of traveling for tuition classes is a big hassle for students and teachers. Our digital educational system is everyone’s e-learning school in Sri Lanka. Hassle & Stress completely taken out of the equation by this online course method.

You can study anywhere, and you can teach anywhere. Parents don’t need to organize accommodation for their children at faraway places anymore. You can keep them under your inspection, even the students who have completed A-levels. Miles of traveling, hours of time, and money saved in the long run.

Even employers can implement online training and online courses for employees. We developed an advanced online courses & learning/teaching system by considering how it can benefit employers. The below infographic explains it with facts & figures: Source: Infographic: How e-learning benefits productivity


source https://www.researchgate.net/figure/Benefits-of-successful-e-learning-implementation_tbl1_266165026

Teacher Module & Student Module Explained: These modules are for teachers and students to create accounts and proceed with online teaching and learning. The process is as simple as A, B, C. Everything happens online; no need to meet teachers or students in person.

  Teacher Module:

  • Login: Teachers can create the username and the password in this section.
  • Registration:  Fill the registration application after login, and the system updates it. The status of the application is “Pending” until the admin confirms.
  • Evaluation Process: Based on the evaluation done by the admin, “Accept” or “Reject” status will appear in the taskbar.
  • Confirmation: The system sends an E-mail confirmation, including the payment details, for accepted applicants.

  • Payment Process: Clicking the Payment Button in the confirmation Email takes you to the payment gateway. You become an eligible tutor in the system upon payment completion.

  Student Module:

  • Login: Students create the student username and password in this section.

  • Student registration: Students can access the system via their personal Google or Facebook Account.

  • Primary Email Verification:  Successful enrolment into the system sent to students via email verification.

  • Confirmation:  The system also sends an email confirmation to all students who successfully enter the system.
  • Course selection: Students can select the course to follow by searching through the system.
  • Payment process: Payment to complete for each selected online course by clicking the Payment Button. The system sends an email confirmation, confirming the payment.

Be A Part Of Revolution: Our comprehensive e-learning system Sri Lanka is the ultimate solution that facilitates online teaching, learning, online courses, and distance learning.

We masterly created this product for tutors, colleges, institutions, employers, busy parents, universities, students, and full-time employers. Teach and study anywhere and anytime; stress-free and hassle-free.

Want a more summarized idea of the benefits of this education sector advancement? Below is the answer: Image Source

source https://medium.com/@timothyangel64/the-benefits-of-elearning-28f44b91fc47

Closing Thoughts: Become a flexible teacher and win the attention and hearts of students and parents by investing money in our advance system. The much-needed advancement in the education sector is right here.

Contact us today for more information and purchasing our world-class e-learning solution. We give exclusive discounts for local and international tutors and educational institutions.

2020 Digital Marketing Trends For Business Success

Digital marketing trend

2020 digital marketing trends have become a major topic in the business world. No matter the country or industry, implementing these marketing strategies is crucial for the success of any business. Can we ignore the Internet and marketing methods bonded with it in this 21st century? Many thousands of customers prefer online products/services purchasing methods, even in Sri Lanka now. Businesses that make use of these so-called updated marketing strategies succeed, and those who ignore it lose ground. There’s no survival in the business division without Internet marketing in Sri Lanka and its components. Implement and make use of online marketing and secure your position in the highly-competitive enterprise sector. We explain updated options and procedures for your success here.

Social Media Marketing In Sri Lanka:

Social Media has changed many perspectives over the past few years. Facebook was the early leader, but the younger generation seems to lean towards more visually-interactive platforms, such as Instagram, TikTok, and Snapchat. Business owners must choose all these social media platforms for online marketing campaigns and reach customers of all the age groups for better outcomes. Make sure you choose the right social media platform according to your target audience. Facebook marketing in Sri Lanka is yet a highly-effective strategy. Nevertheless, it is only one component of the entire result-generating social media marketing now.

World-leading brands thrive by social media marketing means your success highly depends on it. Why not focus on Instagram Marketing? See Jane Work is one of the top brands that has implemented Instagram Marketing. See how See Jane Work has managed to attract many thousands of followers https://www.instagram.com/seejanework/. You can do the same. It is only a matter of picking the right social media platform and the right agency that can make it happen for you.

Online Video Marketing:

Videos are a powerful marketing tool to give your audience a direct and precise message about your products and services. While content is the king of SEO Sri Lanka, but online marketing through videos too is equally effective. Many recent studies based on marketing trends have already shown it. Millions of customers watch videos of products and services more than ever now. There’s no exception in Sri Lanka. Even the local audience loves watching brand videos, suggesting the importance of implementing it for your 2020 digital marketing strategy. Highly-engaging video marketing undoubtedly gets the message into your customers’ hearts better.

A one-minute video speaks a million words about your product or service, and it satisfies the viewers’ eyes and gives a direct message. Volvo is a world-famous brand, and see how they have got the attention of many thousands of Internet users with this video. “Volvo Trucks – The Epic Split feat. Van Damme (Live Test)”

They launched the promotional video back in 2013, but it is valid even up-to-date. People still talk about it, proving the power of video marketing.

Content Marketing In Sri Lanka:

Content marketing doesn’t refer to taking a top position on Google’s first search page through keywords stuffing. Or, by filling a business website with thousands of non-engaging content. Digital marketing trends 2020 across the globe now highlight the value of developing engaging content. Develop content that Google considers relevant and engaging. Google’s latest and deeper understanding of online content downgrades low-quality content more than even now. Content should attract search engines and your target audience at the same time. A message to business owners in Sri Lanka who currently dominate Google by poorly-written content or black hat SEO strategies: Change Your Approach And Focus On Natural, Engaging, and Precise Content In 2020. Google will Penalize You, if not! Digital Marketing In Sri Lanka Is More Advanced Than You Ever Imagined Now.

Want to know more about why content marketing is crucial in 2020? Read this post: The Power Of Digital Content Marketing, a Forbes Post written by Jeeyan Rostam-Abadi, the Vice President of Marketing at Hawke Media https://www.forbes.com/sites/forbesagencycouncil/2019/11/08/the-power-of-digital-content-marketing/#1a90e5096d03 Hawke Media is a leading digital marketing agency in the US.

Personalized Emails:

Billions of people across the globe use Emails as a communication channel. The figures can be even in millions in Sri Lanka now. Email marketing is another powerful online marketing method that generates positive results for your business success. However, this doesn’t refer to old days’ Internet marketing in Sri Lanka that happened via generic Emails. “Personalized Emails” is the latest concept. No spamming or sending the same email to thousands of potential customers. Video Marketing via clean Email Marketing is another trend to implement in 2020. You can also send follow-up emails about your other products and services to customers who have already purchased something from you. The below image precisely explains why should you give priority to Email Marketing in the next few years:

usage of email

Interactive Content:

This is one of the latest digital marketing trends that smartly attracts potential customers to your business. Potential customers can click on or swipe interactive content and connect with you online. Quizzes were the earlier form of this marketing strategy, and 360-videos and augmented reality ads have become essential in 2020. Customers, especially the younger generation, don’t fancy traditional or old days’ content marketing methods nowadays. Up-to-date content marketing using cutting-edge technology is a must-implement strategy to achieve success in 2020.

Chatbots Will Hit Sri Lanka:

Chatbots have become a top choice of customers over traditional phone customer service centers. It is one of the most advanced digital marketing trends in the world. AI software replaces human assistance and guides customers through chat windows or verbal interaction. Business owners also can save money through implementing chatbots by cutting down human resources and enhancing the customer experience. The AI software is a 24/7 and 365 days a year representation of your business; no breaks or holidays. The software learns about customers’ requirements over time and provides a better service on behalf of you.

Various chatbots types are available, and each type comes with unique features and advantages. This post explains the chatbots types available today https://www.goboomtown.com/blog/3-kinds-chatbots-youll-meet

Multi-Channel Marketing:

Sometimes referred to as Omnichannel Marketing, this is a digital marketing practice that uses multiple Internet platforms for reaching customers. For example, business owners making use of company website blogs, emails, Social Media pages, and apps for online marketing. Reaching potential customers within every audience is the top aim of this remarkable marketing strategy. Productive online marketing in Sri Lanka is this. Focusing only on one digital platform, such as web blogs or apps, is a big mistake. Failing to reach a significant portion of the potential customer base hinders your success. Be smart and pick the right channel that your audience prefers to most, but make use of other channels as well.

Closing Thoughts:

Digital marketing trends in 2020 keep you on the right track in any competitive market. Business owners in Sri Lanka must understand that using so-called traditional marketing strategies isn’t the right approach to satisfy customers and reach them more efficiently. Internet marketing is a collection of various advanced technologies and platforms. You need an expert digital marketing agency that does all for you. We are industry leaders; choose us for it.

How to determine the pricing for the digital marketing companies?

digital marketing companies

Are you on the lookout for hiring a digital marketing agency or consultant but uncertain of what your financial plan should be? So how much do digital marketing companies cost for all intents and purposes? No problem as we’ve got you the pricing insights for the Digital Marketing Companies – right here!

Before we explore the crux of the matter, let us understand the several degrees of scope and engrossment for the digital marketing companies when working with your organization.

Nuts and bolts about the pricing for the digital marketing companies

The cost of employing the digital marketing companies show a discrepancy with surprising factors including company size, repute or whereabouts. We all come to an agreement here, right?

Though, pricing of the digital marketing companies can be a complicated balancing act between meeting your prices, providing value-for-money to your customers, outbidding your opponents, and making a profit, by all means.

What dynamics affect the pricing decision for Digital Marketing Companies?

Here’s what normally goes into a valid digital marketing campaign:

  • Building your website

  • Keyword Research

  • Content creation

  • Meta-Tag development

  • On-site technical issues

  • Website Architecture

  • Load time

  • External link building

  • Citation development

  • Paid Search Management

  • Social Media optimization and engagement

Besides, the following factors influence the pricing for the digital marketing campaign.

  • Position

Where are you at present?

  • Goals

Where do you want to reach?

  • Timeline

How fast do you want the results?

What should be your budget?

So now, what should be your budget for the digital marketing campaign? How would you govern the price to pay to the digital marketing companies?

The accurate answer to the question resides in your business and existing position. If you are expecting greater profits, you need to expect more competition. By the same token, if you are expecting a lower profit, then naturally, there will be a reduced amount of competition. So, if you have a long way to go, presume that you would need to pay more than if you just need an absolute push.

Most of all, the price for the digital marketing companies are absolutely relative. So, if you own a national business, then you need to pay a bit more than a local business organization. To sum up, the scope of your market and probable profit would, to some extent, direct what you have to pay to the digital marketing companies.

So, I’d advise you to settle down, think up, and decide if hiring the digital marketing companies is right for you. Draw a conclusion if it’s really worth it! At the end of the day, nail down that you would like to pay peanuts for gold, without a doubt. Though would you like to buy gold if it is WORTH peanuts? No! Right?

4 Strategies to Promote a Small Business Website

small business

No matter if you have just opened a café or started a small consulting business or are on the lookout for ways to invite a business opportunity — beginning your own business is a puzzling speculation. You may not have lots and lots of money to spend on marketing in the primary phases of your start-up. But that doesn’t mean that there aren’t good techniques to get your brand out there. Here, I’m going to share four website strategies for small business that have a confirmed history of success for your small business.

Try these website strategies for small business to build your brand.

Below I’m analysing different methods that you may use to promote your small business or website.

 1. Start a blog and Build Trust and Authority

A blog would not just help your brand get its name out through your targeted audience and followers. In fact, it is a way to associate with your customers directly. But remember that the most important key to the success of blogging is to build trust and authority.

If your followers don’t trust you or don’t see you as an authority in the business, why would they ever visit your website or buy a product from you?

Here are several strategies to establish you as a trustworthy website:

  • Regularly create and share amazing content.

  • Convey stories about your brand, be valuable, and solve their problems.

  • Give away notable content for free.

  • Be different with your voice and mission.

 2. Content marketing

Content marketing has turned out to be an all the time more popular website strategies for small business. This marketing approach is focused on generating, publishing and distributing content for the online targeted audience. This technique is about providing appropriate and valued content to your target audience in hope of meeting their needs. Evidently, the ROI possibly will be a bit harder to estimate but the efficiency of this method has been proven by now.

Creating valuable content for your targeted audience will help in developing and promoting your community. Your content may take the form of blogs, videos, podcasts, infographics and so forth and is generally shared on social media networks. By offering valuable content that’s shareable; your target audience may help you by spreading the word for your business and sharing it.

Sum and substance: Content marketing may not be straightforward but produces a long-lasting impression.

 3. Champion Social Media Marketing

Facebook, LinkedIn, Instagram, Pinterest, Google+ and Twitter – creating the digital presence across these channels are one of the most remarkable website strategies for small business marketing. As soon as your website is optimized and your content is put out, it’s time to play the SHARING GAME. Sharing your content, and cherishing a dedicated following on social media are meant to drive traffic, boost engagement, and grow your conversions. However, it is more effective to select one network that your clienteles are most present on to follow.

Tips to try:

  • Examine your present social media presence.

  • Observe where do you see the maximum engagement and conquer that social media channel.

  • Go along with few social media tools! Social media tools like Hootsuite and Buffer will connect with your social media accounts, letting you plan your posts for the future.

 4. Email Marketing

Email Marketing is the foundation stone of digital marketing and is one of the best website strategies for small business. In the main, people who visit your website would not buy anything from you instantly. As soon as somebody subscribes to your email list, you’ll discover an opportunity to show your authority and credibility by offering valued content to them by means of email. Email marketing funnels start with a “lead magnet”. This is something really convincing that you provide your website visitors in return of the email address.

Here are all the reasons why email marketing remains the premier converting channel for networking with leads.

  • Low cost

  • International Reach

  • Easy to automate

  • Instant communication

  • Easy to setup

  • Easy to segment

  • Easy to run

  • Easy to track

  • Easy to optimize

6 Digital marketing strategy tips for the business owners

digital marketing strategy plan

As we are entering the revolutionary year 2018, one and only industry that is catching the attention of quite a lot of entrepreneurs is  MARDIGITALKETING. At the moment, digital marketing lets your company achieve more visibility to a much broader audience. So now, with so many ways and means of digital marketing out there—how would you stay ahead of the curve as the time grows?

Well, check out these steps to a powerful digital marketing strategy.

Just have a look at these 5 steps to a powerful digital marketing strategy, and see if incorporating them into your specific business marketing plan may help your business get the digital marketing outcomes you’re looking for.

Use Content Marketing

Your marketing pains would take a major turn for the best when you would apply a strong content marketing strategy across the board. So, if you’re planning to grow your digital presence, try beginning with a blog for your industry. This is one of the most important steps to a powerful digital marketing strategy. Play around with competitive keywords and optimize them for SEO. Nail down that ‘content is really the king!’ The more content you can create, the more you have to share and the better it is.

Website Speed Optimization

Yes! This is the most neglected, yet one of the most important steps to a powerful digital marketing strategy. Your website’s loading speed is another great feature for your business website to perform well on the information superhighway. How fast your server is managing the HTTP request controls the destiny of your business on the World Wide Web. So keep visiting Google page speed optimization tool to check your webpage load speed.

Keep Your Audience in Mind While Posting at all times

One the most significant steps to a powerful digital marketing strategy are that you must always post things that are truly relevant and valuable to your audience. For instance, if you provide heating and cooling facilities, you must possibly post links to useful blog posts about keeping your home cool all through the summertime or warm throughout the midwinter. Such kind of content offers people more of an enticement to follow and engage with your company.

Take advantage of social media.

Social media is one of the major steps to a powerful digital marketing strategy. With quite a few social media platforms available at the moment, social media turns out to be a grand way to engage with both current and potential clients while promoting your brand and expertise at the same time. Social media is fast, engaging, interactive and likable. As soon as your social accounts are in place, dredge up to update them consistently. Don’t leave them inactive for long durations as that might reduce the levels of consumer faithfulness and brand credit.

Track Your Achievements

You may perhaps be a leading digital marketer, but when there’s nothing to demonstrate it, you’re no different than your competitors. This is yet another major step to a powerful digital marketing strategy. So, learn to save your stats, feedback, correspondence, e-mail and other credentials that demonstrate that you really make a difference. Far ahead, you would be able to verify you’ve got what it takes to grow a brand while engaging with your audience.

13 Social Media Marketing Tips for Small Businesses

Social media link building Social media link building[/caption]

Why use social media marketing for small business? Well, that’s because it’s where your consumers are. In all conscience, Social Media marketing is the next ‘Big Thing’ for all the marketers and an influential doorway for connecting with billions of customers.  So go ahead, blast-off with your website and the Facebook Page! But now, when you have opened your gates for social media marketing for small business, what’s next?  Well, it’s time to make people conscious of your brand!

So, to fill that gap, we are sharing the best strategies for social media marketing for small business that would help in brand-building.


1.Pick the appropriate social media platform for your business

different goals and serve different audiences. Therefore, you should develop an exclusive plan personalized for each platform.


2.Make a Plan for Every single Social Media Channel

If you fail to plan, you plan to fail. More than a few businesses make the blunder of thoughtlessly jumping into social media marketing without creating a plan or proposal. Hence, you need to start putting together a strategy that can be referred to each and every time the need arises.


3.Observe Your Competitors

If your competitors are present on social media, start observing them. Check out:

  • Who follows them?

  • Who they follow?

  • What do they post?

  • When do they post?

Keep a track of their activities. The objective here is to understand what they are trying to achieve. Study what works well for them and their targeted audience.


4.Engage and delight your targeted audience.

Don’t try to fill up the social media feed of your audience with your posts. Instead, you should focus on dynamically engaging with them while making them your gratified clients. Don’t simply post your blogs and run away or you’ll be missing major prospects to involve with your audience and convert them into your loyal customers.


5.Post consistently

Unfailingly posting to your social media pages may help your audience attain a rhythm. So, work on that.


6.Plan Your Posts at the Best Possible Time

Facebook’s algorithm often makes it hard to reach your complete audience as newsfeeds are repeatedly reorganizing content and controlling the organic reach of your post. Therefore, to get the best out of your content, you must plan your posts to put out at the best time.


7.Track and analyse the whole thing.

Social media marketing for small business is of no use if you don’t track and analyze the whole thing. You would never be able to run a successful social media marketing campaign if you don’t analyze everything. It’s imperative that you lay out perfect objectives with targets that let you control if your social exertion is paying off.


8.Use Hashtags Appropriately

Hashtags make it cooler for your target audience to discover your content with no trouble. So, understand the purpose of hashtags by understanding its classification:

  • Branded

These hashtags stay specific to your business.

  • Industry

These hashtags lay emphasis on industry themes and trends.

  • Trending

These hashtags focus on news related topics and may change like a flash.


9.Content, content, content

Your social media marketing plan is incomplete without a solid emphasis on content. Content is not just the King but also the Queen and every single kind of crowned heads. So go ahead and decide what kind of content works for your industry and target audience.


10.Concentrate on Relationships

The existence of Social media marketing for small business relies on PEOPLE – you, me and more. So, provide value and knowledge to these people in and around your community with the objective of developing genuine relationships. Encourage and inspire people and connect with them to serve the foundational objective of attaining their goals. Nail down that social media marketing is not about you but about people.


11.Take care of SEO

SEO is definitely not turning out to be of no use in a little while. The maximum people searching for your business prefer using search engines as their principal port of call. So, if you manage to create your presence in the topmost spots for keywords the customer is searching, you have a far better prospect of appealing more customers.


12.Flatter Influencers

A Study from Twitter demonstrates that 49% of customers depend on influencers to make buying decisions. Find out the influencers with a huge following on social media and ask them to assist you in meeting your marketing goals.


13.Use visuals to grab people’s attention

Using visuals and graphics with your posts for social media marketing for small business would get you 18% more clicks. When publishing a Facebook post, making a tweet or posting an Instagram story, use any of the pictures from the post to drive more views and clicks. The graphic must relate directly to the theme of your social media post that would help incentivize viewers to click.

How to align your marketing with Digital marketing

digital marketing growth

As the world is going digital, so is the marketing. We could see social media taking over the world in the year 2005 and now the digital big bang is just blowing up. At the moment, the most common situation we embark on is trying to align our business and marketing goals with DIGITAL MARKETING.

Yes! At the present, digital marketing is all over the place.
The magnificence of digital marketing is that you can shape and style it to meet your objectives without a doubt. In fact, if you want to grow the awareness of your brand, then an effective digital marketing strategy would not just sell your story to your targeted audience. In fact, digital marketing has the power to prove your authority, leadership, and control in your business. The reason why digital marketing works the best is that it lets you grow your specific audience of clients and consumers who really want to hear from you.

But how on earth could you align your business marketing with digital marketing competently?
Well, here are the four ways to get more value from digital marketing while aligning it with your marketing strategy. The strategies listed below are surely going to increase your sales by boosting your profitability.

1. Keep your target audience in mind

Out of all the four ways to get more value from digital marketing, this one is the most important. While setting your marketing goals, it is understandable that you need to decide who your target audience is. However, a lot of marketers neglect this fact while creating the digital marketing plan and end up with disconnected consumers. This failure may harmfully impact your website search engine rankings.

2. Use the right platform

The second of the four ways to get more value from digital marketing is to put the appropriate platform to use. Take up that what would happen if the content you generate and the products you manufacture do not reach your target audience. Do you think that would do any justice to your immense pains?
That’s why it turns out to be necessary to use the right platform to share your content. The mainstream of people, at the moment, is active on social media platforms including Facebook, Twitter, Instagram and so forth. So, use social media marketing as an armament to fire your content to more than a few people and engage them with it.

3. Create Personal Connections through Digital Marketing

Digital marketing ways and means offer a better prospect for business organizations to connect with a particular audience on a more profound level than traditional media. Therefore, the third of the four ways to get more value from digital marketing is that brands need to make use of the digital channels to nurture personal relations and connections between their business and its clientele.

Remember, if you manage to leave a positive impression on a person, he/she may perhaps begin to follow you or your business on social media. This may further lead to liking and sharing of your content while participating in online consultations and discussions. At that juncture, your followers would start supporting and promoting your business for you by coincidence.

4. Build a community

Is there any common desire or devotions your local audience share? Well, if yes, you can add or attach such a common fidelity to your content? With a community method, you can understand your clients’ fondness towards their town, city or whatsoever community you pick to target and utilize that to your benefit. This way, you won’t just personalize your content for your targeted local audiences. In fact, you would get some really passionate and trustworthy customers on your side.
So, here are all the four ways to get more value from digital marketing that would help you achieve your goals.