Digital Marketing

2020 Digital Marketing Trends For Business Success


2020 digital marketing trends have become a major topic in the business world. No matter the country or industry, implementing these marketing strategies is crucial for the success of any business. Can we ignore the Internet and marketing methods bonded with it in this 21st century? Many thousands of customers prefer online products/services purchasing methods, even in Sri Lanka now. Businesses that make use of these so-called updated marketing strategies succeed, and those who ignore it lose ground. There’s no survival in the business division without Internet marketing in Sri Lanka and its components. Implement and make use of online marketing and secure your position in the highly-competitive enterprise sector. We explain updated options and procedures for your success here.

Social Media Marketing In Sri Lanka:

Social Media has changed many perspectives over the past few years. Facebook was the early leader, but the younger generation seems to lean towards more visually-interactive platforms, such as Instagram, TikTok, and Snapchat. Business owners must choose all these social media platforms for online marketing campaigns and reach customers of all the age groups for better outcomes. Make sure you choose the right social media platform according to your target audience. Facebook marketing in Sri Lanka is yet a highly-effective strategy. Nevertheless, it is only one component of the entire result-generating social media marketing now.

World-leading brands thrive by social media marketing means your success highly depends on it. Why not focus on Instagram Marketing? See Jane Work is one of the top brands that has implemented Instagram Marketing. See how See Jane Work has managed to attract many thousands of followers You can do the same. It is only a matter of picking the right social media platform and the right agency that can make it happen for you.

Online Video Marketing:

Videos are a powerful marketing tool to give your audience a direct and precise message about your products and services. While content is the king of SEO Sri Lanka, but online marketing through videos too is equally effective. Many recent studies based on marketing trends have already shown it. Millions of customers watch videos of products and services more than ever now. There’s no exception in Sri Lanka. Even the local audience loves watching brand videos, suggesting the importance of implementing it for your 2020 digital marketing strategy. Highly-engaging video marketing undoubtedly gets the message into your customers’ hearts better.

A one-minute video speaks a million words about your product or service, and it satisfies the viewers’ eyes and gives a direct message. Volvo is a world-famous brand, and see how they have got the attention of many thousands of Internet users with this video. “Volvo Trucks – The Epic Split feat. Van Damme (Live Test)”

They launched the promotional video back in 2013, but it is valid even up-to-date. People still talk about it, proving the power of video marketing.

Content Marketing In Sri Lanka:

Content marketing doesn’t refer to taking a top position on Google’s first search page through keywords stuffing. Or, by filling a business website with thousands of non-engaging content. Digital marketing trends 2020 across the globe now highlight the value of developing engaging content. Develop content that Google considers relevant and engaging. Google’s latest and deeper understanding of online content downgrades low-quality content more than even now. Content should attract search engines and your target audience at the same time. A message to business owners in Sri Lanka who currently dominate Google by poorly-written content or black hat SEO strategies: Change Your Approach And Focus On Natural, Engaging, and Precise Content In 2020. Google will Penalize You, if not! Digital Marketing In Sri Lanka Is More Advanced Than You Ever Imagined Now.

Want to know more about why content marketing is crucial in 2020? Read this post: The Power Of Digital Content Marketing, a Forbes Post written by Jeeyan Rostam-Abadi, the Vice President of Marketing at Hawke Media Hawke Media is a leading digital marketing agency in the US.

Personalized Emails:

Billions of people across the globe use Emails as a communication channel. The figures can be even in millions in Sri Lanka now. Email marketing is another powerful online marketing method that generates positive results for your business success. However, this doesn’t refer to old days’ Internet marketing in Sri Lanka that happened via generic Emails. “Personalized Emails” is the latest concept. No spamming or sending the same email to thousands of potential customers. Video Marketing via clean Email Marketing is another trend to implement in 2020. You can also send follow-up emails about your other products and services to customers who have already purchased something from you. The below image precisely explains why should you give priority to Email Marketing in the next few years:

email content
Interactive Content:

This is one of the latest digital marketing trends that smartly attracts potential customers to your business. Potential customers can click on or swipe interactive content and connect with you online. Quizzes were the earlier form of this marketing strategy, and 360-videos and augmented reality ads have become essential in 2020. Customers, especially the younger generation, don’t fancy traditional or old days’ content marketing methods nowadays. Up-to-date content marketing using cutting-edge technology is a must-implement strategy to achieve success in 2020.

Chatbots Will Hit Sri Lanka:

Chatbots have become a top choice of customers over traditional phone customer service centers. It is one of the most advanced digital marketing trends in the world. AI software replaces human assistance and guides customers through chat windows or verbal interaction. Business owners also can save money through implementing chatbots by cutting down human resources and enhancing the customer experience. The AI software is a 24/7 and 365 days a year representation of your business; no breaks or holidays. The software learns about customers’ requirements over time and provides a better service on behalf of you.

Various chatbots types are available, and each type comes with unique features and advantages. This post explains the chatbots types available today

Multi-Channel Marketing:

Sometimes referred to as Omnichannel Marketing, this is a digital marketing practice that uses multiple Internet platforms for reaching customers. For example, business owners making use of company website blogs, emails, Social Media pages, and apps for online marketing. Reaching potential customers within every audience is the top aim of this remarkable marketing strategy. Productive online marketing in Sri Lanka is this. Focusing only on one digital platform, such as web blogs or apps, is a big mistake. Failing to reach a significant portion of the potential customer base hinders your success. Be smart and pick the right channel that your audience prefers to most, but make use of other channels as well.

Closing Thoughts:

Digital marketing trends in 2020 keep you on the right track in any competitive market. Business owners in Sri Lanka must understand that using so-called traditional marketing strategies isn’t the right approach to satisfy customers and reach them more efficiently. Internet marketing is a collection of various advanced technologies and platforms. You need an expert digital marketing agency that does all for you. We are industry leaders; choose us for it.

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